Press Highlight
Westmount Florist was recently featured by VITA Magazine in their article, "The Art of Elegance: Why Westmount Florist Is a Montreal Icon," highlighting our floral design philosophy, focus on freshness, and three-generation legacy across Montreal.
Family-run since 1962, Westmount Florist has brought classic European floral art with a modern touch to the community for over 60 years. In a recent Q&A with VITA Magazine, third-generation owner Brent Pickrell shared insights into tailoring custom wedding arrangements, maintaining peak bloom quality, and donating past-prime flowers to local non-profit organizations.
Key Takeaways from the Feature
-
Community roots & elevated experience. "With locations in Westmount and Pointe-Claire, Westmount Florist serves second- and third-generation clients across Montreal while providing an inviting, seamless online shopping experience."
-
Uncompromising bloom freshness. "High inventory turnover ensures peak-freshness blooms, while flowers that do not meet store standards are donated to La Rue des Femmes, supporting women experiencing homelessness and trauma in Montreal."
-
Artisanal event design. "Approaching every wedding and event as a blank canvas, the design team blends classic European aesthetics with unexpected textures to craft bespoke, unforgettable moments."
All quotes are from the VITA Magazine feature.
Read the Full Feature
To read the complete Q&A and explore the interview, visit the original article on VITA Magazine.
Related Collections
Explore our Arrangements or browse our Best Sellers for same-day delivery throughout Greater Montreal.
For media inquiries and press requests, reach out to our marketing team at press@westmountflorist.com.
